The last 3 years have been formational years for marketing automation. What used to be a question in the mind of most marketers is now a must. While adoption rates are still low, the projected increase, user understanding and additional vendors flooding this space are evidence that marketing automation is on the rise. As evidenced by this infographic, the marketing automation industry is impacting small and large business alike.

Marketing Automation By The Numbers [Infographic]

Data curation and intro provided by Carlos Hidalgo – Annuitas Group