The B2B Tech Marketing Pivot from Stock Images to Custom Visuals
The B2B Tech Marketing Problem – Engaging the Buyer with Complex Technical Offerings using Stock Images with Text As a B2B Tech Marketing leader, the struggle to
The Role of the Solution Pictogram in your B2B Tech Marketing Content Program (Part 1 of 3 Series)
Pencil Sketches are Superior to Stock Photos and Screenshots When I formed Frame Concepts in 2010, it was largely due to a reaction to the fact that
2025 B2B Tech Marketing Visual Content List – Where and Why You Should Integrate Custom Visual Content
The B2B Tech Space - It’s Noisy Out There! You have a complex offering. Your competitive marketplace is crowded. Your buyer has a very limited mind space
New Year’s Resolutions for Visual Content Engagement – To Do (and Not to Do) List
Time to Reflect on Bad Content Habits 2023 is the year for thoughtful reconsideration of your approach to engaging your B2B audience. You know you have an
Integrating Custom Sketch-Based Visual Content into Your B2B Go-to-Market Stages
A Visual Map on How to Map Visuals A lot of our clients that use our core strategic visuals including the solution pictogram and animation ask how
Five Applications of Pencil Ideation Sketching for B2B Tech and Consulting
Some Background on Pencil Sketching and B2B Tech As a marketing leader working for some of the largest tech and consulting companies and a host of innovative