Information Design Vs Graphic Design

By |June 10th, 2019|Categories: Our Infographic Series|

They Both Have the Word 'Design" in Them It can be very difficult to explain the conceptual distinction between Graphic Design and Information Design especially to a

A Tale of the Power of Pencil Sketching in B2B Marketing

By |March 11th, 2019|Categories: B2B Infographics, B2B Visual Explanations, Our Infographic Series|

A Sketch Done in 2000 (Ten Years Before the Formation of Frame Concepts) A Pre-Frame Concepts Pencil Sketch When I worked at a startup in 2000 -

The Challenge of Communicating Innovation

By |June 19th, 2018|Categories: Our Infographic Series|

Everybody and Their Dog is Innovating We here at Frame Concepts perhaps have a skewed view as we work with a lot startups who by definition are

Visualizing Uses Cases for Innovation

By |May 17th, 2018|Categories: Our Infographic Series|

Cool Innovation - But Why Does it Matter? One of the most challenging parts of taking innovation to market is to come up with use cases demonstrating

Visual Content Marketing vs Visual Product Marketing

By |April 24th, 2018|Categories: Our Infographic Series|

Aligning Marketing Program Types with Visual Content Types The effort to support a lead generation through an integrated marketing program as opposed to a product marketing program

Perfect Partners – Visual Solutions and Sales Enablement

By |February 27th, 2018|Categories: B2B Visual Explanations, Business Sketches, Our Infographic Series, Visual Marketing Strategy|

Sales Enablement Raising the White Flag Lately a lot of our visual solution work has been originating from the sales enablement function rather than marketing or training