B2B Visual Content – Changing the Paradigm from Stock Image to Pencil-Sketch Generated Content
My B2B Tech Marketing Background – A Struggle with Marketplace Engagement and Understanding I started in engineering and then went to solution marketing working at IBM, JP
Five Top Ways Not to do B2B Content
Visual Samples Suggestive of the Right Way to Approach B2B Content I typically offer up a custom pencil sketch for my first connection with someone I have
Whiteboarding as a Model for Content Marketing
It All Starts at the Whiteboard When coming up with new solutions or approaches or augmenting solutions or combining different solutions with your product group its very
Extending Custom Visuals to Your B2B Marketing Stack
Leveraging Custom Visuals We completed a project where we visualized the point and value of two joint solutions that were part of an alliance offering. Alliance marketing
Integrating Custom Visuals with Research
Thumbnail Sketch Visually Engaging Consulting Audience with Visuals We work a lot with consulting companies. Together with tech companies - they both make up a core part
Ideation Sketches and Information Design
Ideation Sketches We create all of our custom visual content from scratch. We start with a blank page and then pencil sketch after reference material review and