Social Media – The majority (57%) of B2B information technology buyers are using social networks as part their purchase decision process, according to a recent report from IDG Connect.
Interesting research fresh off the press. Confirms why a lot of our Frame Visual B2B Solutions are and should be deployed on social channel. And confirms the need to visually engage your buyer as they go through the decision cycle on their favorite social sites just as you would support them in a direct sales efforts with engaging presentations and brochures and case studies. The visuals on the social channel need to make their case unaided with a sales presenter. It also increase the social viral factor to bring in a wider range of B2B IT buyers.
Here is a representative sample built for social:
Conclusion – Social Channel with Effective Visual Content brings the buyer into a consideration phase in your sales cycle.