Our friends at Inside View created this awesome infographic that gathers together many statistics, ideas and examples about using social media to help drive leads and sales for B2B companies.

All of the stats are very interesting, but here are some that stand out from our “Frame of Mind“:

  • 61% of US marketers use social media to increase lead generation
  • IBM saw an increase of 400% in sales in a social selling pilot program
  • 55% of buyers search for information on social media
  • 75% of buyers are likely to use B2B social media in the purchase process


B2B Social Media Selling

[click to view larger]


 Source: Jeffrey L. Cohen, SocialMediaB2B