Well I thought I would come clean and state for public record that I like sketches better than final render. Perhaps its the Leonardo Da Vinci concept sketches I was exposed to as a child – I do not know – but I like them the best. Perhaps also because its rough and visceral and you literally can see that some complex and often confused data and text filled reference document has been slayed in one provocative visual. I came across one we did on the evolution stages in IT as a Service and I had forgotten it. I had forgotten it so much that the arresting evolving office towers stopped me in my tracks and made me look and glance across the three building and consider the point it was conveying. And thats what we want, isn’t it?