Information Design Vs Graphic Design
They Both Have the Word 'Design" in Them It can be very difficult to explain the conceptual distinction between Graphic Design and Information Design especially to a
A Tale of the Power of Pencil Sketching in B2B Marketing
A Sketch Done in 2000 (Ten Years Before the Formation of Frame Concepts) A Pre-Frame Concepts Pencil Sketch When I worked at a startup in 2000 -
The Challenge of Communicating Innovation
Everybody and Their Dog is Innovating We here at Frame Concepts perhaps have a skewed view as we work with a lot startups who by definition are
Visualizing Uses Cases for Innovation
Cool Innovation - But Why Does it Matter? One of the most challenging parts of taking innovation to market is to come up with use cases demonstrating
Visual Content Marketing vs Visual Product Marketing
Aligning Marketing Program Types with Visual Content Types The effort to support a lead generation through an integrated marketing program as opposed to a product marketing program
Perfect Partners – Visual Solutions and Sales Enablement
Sales Enablement Raising the White Flag Lately a lot of our visual solution work has been originating from the sales enablement function rather than marketing or training