Infographics have been around for a while but have recently become all the rage. With sites like Digg dying, marketers who want to get a deluge of traffic to their site are incorporating informative graphics that tell a great story. For a couple of thousand dollars, you can hire an infographic company to generate a high resolution informative display that visually explains a problem. The Infographic company will do the research and the design. Some Infographic companies even have ongoing subscriptions.
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There are a few companies out there, including Frame Concepts that provide this service. There’s even a blog dedicated to Infographics.The viral traffic generated by a good infographic is only half the story. Since many people embed and speak about the infographic in their blogs and in social media, it’s an outstanding strategy for deploying backlinks to your business. The above infographic has generated over 10,000 links to the graphic… nice!Note: I think I would have thrown in a couple keyword rich title tags in the anchor tag that they distributed as well, though. They could have added title=’pay per click experts’ to the PPC blog link and taken business up a notch!
by Douglas Karr in Inbound Marketing, Infographic, Marketing
