Introduction

Capture Your “Elevator” Pitch in 60-90 Seconds

The Frame Concepts Value Proposition Animation solution was originally made to capture the “elevator” pitch in 60-90 seconds and is still its most popular application. By leveraging the artwork developed by an information designer and than coupling with a business animation and voiceover with music, our clients can easily control that “ah-hah” moment just before the call-to-action.

Increase Engagement with Your Visitors

The combination of provocative visual animation with a very tempting play button ups the engagement factor considerably and visitor can come to terms with the value of your company and approach quickly. However they have certainly found a home with our research-based clients to tease out the important findings and key recommendations in an engaging movie file.

Business Purpose

Differentiate Your Approach

Because the 60-90 seconds is so short (that’s why they are so viewable) we usually recommend using them for a high-level value proposition pitch, differentiating your approach as a whole from the usual suspects. Our clients like to drive the following business goals with the animation solution:

• Distilling Your Value Quickly – you only get a minute for the proverbial elevator pitch and you want to showcase value as soon as they press the play button.
• Complex Content Simplification – a relaxing voice combined with simple visuals set in an entertaining animation makes understanding easy.
• Address Your Audiences Concerns – with a well-written voiceover script you can address top of the mind points quickly.
• Increase the Viral Factor – Social channels users like to share informative and entertaining visual content and long scrolling blogs do not help. And YouTube requires video.
• Increase Engagement – A very provocative image with a huge play button is very tempting to click.