Content Marketing
Attract and Inform with Visual Solutions
Are your website, presentations, brochures, webinars, case studies and powerpoints lacking in the visual engagement factor? Frame can provide a turnkey full communication suite driven with our custom visual craft process. We can create your core visual explanation and apply and integrate it to all of your marketing services mediums. You have invested so much in making a case for your differentiated offering and thinking through a comprehensive go-to-market plan, its time to now engage your audience.
Business Purpose
Increase Understanding and Engagement
While the case for each of the visual solutions is to enable understanding and increase engagement, there are distinct business advantages to driving them through all of your communications:
- Driving the Point Home – if your audience sees your differentiated value in your website, your brochures, your signage, your content programs and your presentations they will be overwhelmed (in a good way) with your distinctive value.
- Setting Visual Strategy – Visuals Serve Different Roles in Different Applications – a visual pictogram in a website can drive conversion at the lead level and increase conversion at the sale level in a slide deck and can increase commitment with a leave-behind brochure.
- Your Brand Alone is Not Doing it for You – but you have a nice logo and nice colors and typography and a clever photo of two executive shaking hands in your partnership section, only there is one problem – they cannot visualize what you do or why they should care. An integrated Frame Visual Solution set can get them onboard.
- Its Integrated Marketing Right? – You want to get your prospects with your infographic content programs and show them your value in your animated value proposition and win over the influencers with your interactive pictograms. Why would you be visually weak in any of the crucial links to onboarding your next customer?
- Visuals Help Visualization – At the end of the day, your company has a mission, a vision for the value it will deliver to its marketplace. Don’t you want your marketplace visually onboard?
Showcase
Click on titles to expand section
Visual Networks could diagnose a potential network failure in just three clicks with its innovative TruView Offering. The question became how could they leverage an integrated visual communication strategy to increase awareness and conversion on their website. Before Frame Concepts started creating each of the visual solutions for an integrated go-to-market plan, we stepped back and visually strategized how each visual solution would roll out and integrate with each other. The outcome of that formal exercise was a scoping sketch shown below.
The Reputation Institute can actually report on existing reputation issues and translate that to financial impact if their client does or does not act on their recommendations. To showcase their findings with a client, Frame Concepts was asked to create a compelling visual to present these findings and also to come up with a visual invite to encourage the stakeholders within their client’s organization to attend the workshop. The following showcases a sample slide and multi-tabbed invite.
Dun and Bradstreet know a thing or two about economic health conditions in the small business marketplace and their ubiquitous DUNS numbers underpins that fact. Frame Concepts leveraged iconography and data visualization to develop a newl designed Health Index Report and coupled that with an infographic series showcasing D&B’s robust point of view on all things finance and small business.
