Quickly Communicate How Your Solution Works
It can be challenging to enable your prospects to visualize the point or value of your offering let alone how it basically works. Couple this with rampant attention deficit disorder in the digital world and you have a recipe for client indifference despite the amount of differentiated value in your offering(s).
That’s where the Frame Solution Pictograms come in. These visual conversion tools enable your audience to quickly come to terms with how your solution works while driving home the differentiated value each audience type receives. The goal is understanding AND engagement.
Unlike our infographic content programs which drive awareness and traffic flow typically based on time-dependent data, the interactive solution pictograms like the static pictograms are created to drive conversion specifically about your offering and our clients typically want to drive the following business goals:
- Conversion – enable your audience to quickly come to terms with your offering and fill out your contact form, call the toll-free number, try the free demonstration, whatever your call-to-action may be.
- Complex Content Simplification – Enable your audience to both understand and engage with your complex by leveraging analogy and intuitive visuals.
- Address Your Audiences Concerns – the pictograms can literally place your prospect types and stake holders in situation visually showing them the differentiated value they will receive.
- Decrease the Abandonment and Indifference Factor – While our clients have done their homework and invested in a solution that may be proven to be the “best” solution, the reality is that your desired audience can place you in the wrong conceptual bucket or even worse, simply be indifferent. The Frame pictogram visually shakes them into engagement.
- Adds Substance to your offering and point of view – The very fact that you have taken the time to develop a visual story to drive that ah-hah moment in a very sophisticated visual presentation suggests the importance of the topic and your attention-challenged audience appreciates that you value their time.
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