Marketplace Challenge
This client wanted to cause their marketplace to re-think presumptions around efficiencies of the traditional business meeting. Rather than offer a direct sell of their software solution they wanted to express their point of view on actual metrics around business meeting inefficiencies and establish themselves as a thought leader in this space.
Solution
The client leveraged an Infographic Solution to draw the viewer into a typical business meeting room and then integrated provocative statistics that suggest the alarming amount of inefficiencies that occur in a tangible form.
Result
Client reported that their audience, after viewing the infographic, had a new understanding of the actual facts around meeting inefficiencies and a signficant amount of visitors clicked the infographic to drive them to the client’s website to learn how their software solution can directly and positively impact these metrics.
Above is the initial concept sketch as well as the digitally rendered infographic.