Welcome to 2015.

In case you did not notice, content marketing and inbound marketing writ large has become THE de-facto standard best practice for B2B Marketing.

And the best tool and medium for this content?

You guessed it: Infographics and data-visualization.

Fresh off the Press

Far be it for us to make such bold claims without having some stats to back this up, right?

With the numbers as well as experience, the 2015 Annual B2B Content Marketing Benchmark key finding was:

“Once again, infographics was the tactic that had the greatest increase in usage (from 51% last year to 62% this year).”

A Call to Visual Action

Being that it’s the start of a New Year and a key time for making resolutions, we’re going to use this time as a blatant call to action for all of you who have not yet hopped on the visual content marketing bus.

I know that many of your colleagues were on the bus last year and what a ride it was.

I hope you are not sadly being left behind?

What are you missing out on?

Increased conversions, shares, likes, understanding, engagement are all yours to be had.

How, you may ask?

With a collaborative process involving:

  • Ideation
  • Pencil sketches
  • Key stats
  • Business value
  • Target audience
  • And value propositions

All of this and more make for stunning campaign eye-candy, which brings on the conversions, the shares, the likes… and more importantly understanding and engagement with your brand.

Allow the craft of information design to flow into your marketing efforts, you will be winning the hearts and minds of your B2B audience for short-term engagement and long-term purchasing power.

Increasing Engagement

Here is an infographic we just recently completed for Dun and Bradstreet. We took an interesting approach to the notion of “transparency” with a series of three windows with blinds going up to reinforce the concept percolating through the numbers.

financial-transparency

Information designs and data visualizations such as this increase engagement with D & B’s core audience while also exposing their brand to a broader more general audience for credibility, brand exposure, and awareness.

For when that latent desire to convert (purchase, sign up for services, get a quote) arises, these stunning graphics have already been implanted into the mind of the convertee, which made your brand top-of-mind at the outset.

Free Consultations for B2B Companies

If you would like to brainstorm with us and see ways in which your organization can juice up the engagement factor leveraging visual solutions, drop us a line anytime.

Frame Solutions can help.